A concrete example
You create a "My business" project, add your brochure and price list, and write one instruction: "always answer in a warm, friendly tone". Every new conversation starts from there.
Why it matters
More accurate answers, without pasting your context every time.
In Claude and in ChatGPT, on the web, on your phone and in the desktop app.
Don't mix it up with
ChatGPT Work : Work is the ChatGPT mode that completes a whole task, in several steps, and hands back a document, a spreadsheet, a deck or a site.
Cowork (Claude) : Cowork is Claude working on your computer. You give it a folder, and it reads, sorts and creates files inside it.
Common mistakes
- Putting everything in one catch-all project.
- Uploading confidential documents without checking the privacy settings.
- Forgetting to update the files when your prices change.
Sources
Quick questions
What is Project (Claude, ChatGPT) in AI?
A project groups conversations, files and instructions on one topic, so the AI keeps the context from one time to the next.
Where will I run into Project (Claude, ChatGPT)?
In Claude and in ChatGPT, on the web, on your phone and in the desktop app.
Which word should I read next?
Start with ChatGPT Work, Cowork (Claude), NotebookLM.